The latest excursion made by the New Europe
business students was a site visit to the international headquarters of
Deutsche Telekom here in Bonn! For those who are not familiar, this
colossal, multinational corporation is the parent company of the
T-Mobile brand seen in the United and the rest of the world.
Mark Nierwetberg, Vice President of Board Member Support in
Europe, took the time out of his afternoon schedule to speak with our
group of LMU students on many of the aspects of Telekom. In comparison
with the last business visit (to a small startup company), we were able
to juxtapose the differences between a new venture and an incredibly
large, well-established corporation such as this. With areas of study
ranging from Entrepreneurship to Accounting represented in the room of
undergraduates, Nierwetberg was able to discuss something relevant to
each person. He covered concepts that we are not so likely to learn in
the classroom—such as gaining emotional loyalty in business, as well as
adapting to rapid change within this particular market (to name a few).
He taught on an industry most of us knew little about, and gave new
meaning to the valuable lesson of embracing change in today’s business
climate—even for corporate giants such as Deutsche Telekom.
